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The Good, the Bad, and the Ugly: PPC Lessons Learned from Black Friday/Cyber Monday
Google Adwords sits on the middle to the bottom of the funnel for most marketing campaigns.
Normally, prospects go to the Google search bar and type in a search term because they have a problem they want to solve. Therefore, if your product solves that problem, you’ll have a good chance of converting the traffic.
It also means that the most converting keywords usually connect to a finite set of terms since there are only so many people searching for your product or service each month.
But there are a few occasions where people are willing to hand their credit card over to you even though their search terms are not directly related to your product. Black Friday and Cyber Monday are two of those times.
A Look at Uber’s Landing Page Testing from 2015
Here at iSpionage, we've built some unique features that make it easy for companies and advertisers to keep a close eye on their competition.
One of those features is landing page surveillance technology that monitors competitor landing pages and emails and saves screenshots whenever changes are made.
It's a great way to know what your competition is up to and to get landing page ideas for your own campaigns.
To give you an idea of what this looks like, we're sharing a sampling of landing page changes Uber's made so far in 2015 that we discovered with our landing page surveillance technology. It's not a complete list of every single change they made or tested, but it will give you an idea about what headlines and styles they've experimented with.
iSpionage’s Top 10 Blog Posts of All-Time
Just in case you haven't seen them yet, we wanted to share a list of our top 10 blog posts of all time.
These are posts who's popularity has been voted on by readers based on the number of times they've shared each article.
The topics range from how to use Excel to get better PPC results to how to start a PPC agency that earns over a million dollars in revenue.
We hope you like these articles as much as our readers have and would love for you to share them if you find them helpful, useful, or interesting.
The In-Depth Guide to Competitive Keyword Research
There’s keyword research, and then there’s competitive keyword research.
So what’s the difference?
With regular keyword research, you use tools like the Google Keyword Planner, KWFinder, or UberSuggest to find words you can advertise for based on what Google or one of those other companies decide is related to the term you’ve entered.
Are You Bidding on Too Many AdWords Keywords?
I recently read an article by Larry Kim on Search Engine Watch titled "Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here's Why."
He begins by talking about an AdWords account that's bidding on 273,000 keywords but only gets impressions on 3372 of them (1.2%).
How to Create an Effective Weekly PPC Workflow [Interview]
We recently interviewed J.C. Hewitt of Hagbard Group to learn more about his PPC workflow and how he creates an effective weekly schedule that helps him consistently optimize accounts to perform better.
We learned a lot from the interview and hope you will too.
By reading the interview, you'll learn:
Google Call Tracking Interview with Anthony Nichols from Ethology
Anthony Nichols is a paid media analyst for Ethology and works directly with both client and account teams on all items related to paid search, display media, and retargeting. He has four years experience working with national brands like AAA, Culligan, and American Signature Inc.
When Google call tracking first came out, Ethology was selected as a beta tester which means they've been using it for several months now. We decided to talk with Anthony about their experience to learn more about the lessons they've learned.
How to Choose the Right PPC Payment Model for Your Business
Whether you’re just starting to consider driving traffic using pay-per-click or you’ve been involved in PPC for several years but still want to save money, taking a closer look at the payment models available can help you decide which works best for your specific needs.
Every payment model has its own pros and cons, and knowing the differences can help you figure out how to plan your budget and plan your success accordingly.
5 Easy Ways to Boost CTR for AdWords Ads
It’s a well-known fact that the click through rate (CTR) for PPC ads is a big factor when it comes to quality score optimization because CTR is a key measurement Google uses to evaluate the continuity between keywords and ads. Basically, it speaks to how many people are actually listening to your offer versus how many are totally ignoring you.
iSpionage Introduces a New SEO Feature
The success of a SEO campaign requires time and financial commitment in order to yield the best result. The challenge is for marketers to correctly identify competitive keywords to optimize and effectively gain relevance in the search engines.
Before executing a SEO campaign, you must thoroughly research your competitors. Without research, it would be nearly impossible to identify key indicators:
