The name of the game for PPC agencies is leads.
Everyone’s fighting to get more leads because more leads means more customers and more customers means more revenue.
But landing clients is another important part of the equation because the higher your close rate, the fewer leads you need to make more money.
The good news is that iSpionage has a feature that PPC agencies (and consultants) can use to land more clients. Let’s talk about that now.
Introducing iSpionage Competitor Reports
With iSpionage competitor reports, you can download competitive analysis on the URL of your choice with the click of a button.
You simply search for a company, click on the PDF icon, and then download a full-scale competitor report.
Click below to see a sample PDF.
How to Use Competitor Reports to Land More Clients
The most important question is, “How can I use iSpionage competitor reports to land more clients?” Here’s the answer.
Let’s say you have a new lead that comes in from your massively successful inbound marketing campaign. The lead downloaded your free guide and also requested a quote.
The next step is to get them on the phone to learn more about their business, and then after that you need to put a winning proposal together.
Keep in mind that you’re proposal is likely to be compared against other PPC agencies. At this point, you want to do everything you can for your proposal to stand out so you end up winning the business.
That’s where competitor reports come in.
By downloading competitor reports and appending them to your client proposal, you do two things:
- You demonstrate that you understand the prospective client’s business and industry.
- You make sure your client proposal stands out from the crowd.
The best part is that all of the work is done for you. Instead of needing to compile stats and manually put information together for your client, you just need to click a button to download a competitor report that includes:
- Top competitors in Google, Bing, and Yahoo.
- Top competitor keywords.
- Top PPC ads.
- Top SEO terms.
- Monthly SEO traffic value.
- Etc.
Not only does this information make your agency look great, but it also has been shown to help agencies close more deals. In fact, BRIM Agency in San Diego used iSpionage competitor reports to close 15% more deals, something you can read about in this close rate case study.
Here’s what BRIM’s co-founder had to say about iSpionage:
“The value in using iSpionage was made clear when we saw the quality improve in our proposal process. Immediately we were producing detailed competitive analysis and market research reports which helped us win more business and save time!”
-Matt Walker, Co-Founder at BRIM Agency
And here’s what one of our customers had to say about us in a review he left for us on TrustPilot:
iSpionage is my “wow factor”
“I build marketing intelligence reports for my clients, and I always use iSpionage rankings and PPC information to inform (and impress!) the clients. iSpionage gives me the insights I need into my clients’ markets to help them understand where they are in the market, and where they could be.”
–John Verbrugge, IT Consultant
Are you ready to close more deals and make more money like BRIM did?
Then head over to our homepage to try iSpionage out for free or visit our pricing page and sign up for a plan that includes iSpionage competitor reports (Professional and up plans).
We’re sure you’ll be happy you did. Actually, we’re so confident you’ll love iSpionage that we offer a 30-day money-back guarantee which means if you’re not satisfied for any reason, you can ask for your money back.
Here’s to better proposals, higher close rates, and more revenue for your agency!
The Author
Joe Putnam (@josephputnam) is the Director of Marketing at iSpionage, the only competitive intelligence tool that captures the entire PPC conversion funnel—from keywords to ad copy to landing pages. Try iSpionage today for free to learn how competitive intelligence gives search marketing teams the advantage they need to make more money with AdWords.
