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PPC Prospecting Software: How to Find PPC Prospects and Turn Them Into Clients

As a PPC agency or consultant, you may be looking for ways to boost client acquisition and improve your prospecting strategy. Lots of articles out there promise secret tips and tricks for getting new PPC clients. They might tell you to encourage referrals, personalize proposals, or promote case studies. However, few will offer a detailed method for using prospecting software to find and secure new PPC clients.
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Competitive Intelligence Tools for Your Marketing Technology Stack

Lots of articles out there will give you an exhaustive list of competitive intelligence tools — 50 or more. But this just adds to the noise and confusion, and doesn’t help you navigate the vast marketing technology landscape. Instead, we’ve chosen to curate a lineup of our favorite competitive intelligence tools for a marketer’s stack. That is, for each use case or purpose, we’ve listed the one tool we recommend, discuss why, and dive into their unique features.
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What is the Best SpyFu Alternative?

SpyFu is a popular tool for SEO and PPC competitor research, but many people are searching for an alternative. Why? Maybe you want to test a tool with a free trial (or a limited free account), or perhaps you’re looking for deeper insights — including what landing pages competitors are using for each ad or keyword or how long they’ve been bidding on a particular keyword. Maybe you’re simply looking for a fresh perspective on competitor data.
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A Valuable Marketing Lesson You Can Learn from President Obama

President Obama is a brilliant marketer. Whether or not you agree with his policies, he knows what he’s doing when it comes to marketing and PR. That much is for sure. Here’s an example: Have you ever noticed that he tends to comment on all of the latest big news stories? Whether it be to discuss his bracket for March Madness or to make a comment about a trending story like Michael Sam being the first openly gay player in the NFL, he’s very adept at inserting himself into the social conversation. Very adept.
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5 Viral Marketing Lessons from the ALS Ice Bucket Challenge

First, I’d like to mention that more than anything, I’m pleased how much the ALS Ice Bucket Challenge has raised for the Amyotrophic Lateral Sclerosis (ALS) Association. According to a recent article by BBC News, the challenge has not only raised awareness with 2.4 million ice bucket related videos posted to Facebook and 28 million people having uploaded, commented on, or liked an ice-bucket related video, but it has also increased donations with $95.5 million more dollars given from July 29 to August 28 of this year compared to the same period last year.
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6 Advanced Ways to Better Visualize PPC Data

While it may seem simple, when we build out PPC reports, we sometimes lose sense of the chart types and the math that get us to real insights. Yes, scatter plots, regression analysis, and those sorts of reports may be a bit much for the design department, but as an analyst in charge of getting results, you should be using the tools needed to get the job done.
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How to Set up Goals with a Realistic Marketing Budget

Not every company is Coca-Cola, McDonalds, or Walmart with billions of dollars set aside each year for marketing. And, since money doesn’t grow on trees, it’s important for every company to determine exactly what it is they want to accomplish with marketing, and find a budget that works with their goals. This article will present a few ideas to help you set both marketing goals and a budget that falls in line with your goals.
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