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The In-Depth Guide to Competitive Keyword Research
There’s keyword research, and then there’s competitive keyword research.
So what’s the difference?
With regular keyword research, you use tools like the Google Keyword Planner, KWFinder, or UberSuggest to find words you can advertise for based on what Google or one of those other companies decide is related to the term you’ve entered.
Are You Bidding on Too Many AdWords Keywords?
I recently read an article by Larry Kim on Search Engine Watch titled "Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here's Why."
He begins by talking about an AdWords account that's bidding on 273,000 keywords but only gets impressions on 3372 of them (1.2%).
How to Create an Effective Weekly PPC Workflow [Interview]
We recently interviewed J.C. Hewitt of Hagbard Group to learn more about his PPC workflow and how he creates an effective weekly schedule that helps him consistently optimize accounts to perform better.
We learned a lot from the interview and hope you will too.
By reading the interview, you'll learn:
Google Call Tracking Interview with Anthony Nichols from Ethology
Anthony Nichols is a paid media analyst for Ethology and works directly with both client and account teams on all items related to paid search, display media, and retargeting. He has four years experience working with national brands like AAA, Culligan, and American Signature Inc.
When Google call tracking first came out, Ethology was selected as a beta tester which means they've been using it for several months now. We decided to talk with Anthony about their experience to learn more about the lessons they've learned.
How to Choose the Right PPC Payment Model for Your Business
Whether you’re just starting to consider driving traffic using pay-per-click or you’ve been involved in PPC for several years but still want to save money, taking a closer look at the payment models available can help you decide which works best for your specific needs.
Every payment model has its own pros and cons, and knowing the differences can help you figure out how to plan your budget and plan your success accordingly.
5 Easy Ways to Boost CTR for AdWords Ads
It’s a well-known fact that the click through rate (CTR) for PPC ads is a big factor when it comes to quality score optimization because CTR is a key measurement Google uses to evaluate the continuity between keywords and ads. Basically, it speaks to how many people are actually listening to your offer versus how many are totally ignoring you.
iSpionage Introduces a New SEO Feature
The success of a SEO campaign requires time and financial commitment in order to yield the best result. The challenge is for marketers to correctly identify competitive keywords to optimize and effectively gain relevance in the search engines.
Before executing a SEO campaign, you must thoroughly research your competitors. Without research, it would be nearly impossible to identify key indicators:
Preparing for Growth
Advertisers are keenly aware of the value in engaging consumers and the immeasurable growth it creates for the search marketing and pay-per-click (PPC) solutions. Identifying new keyword phrases, high search volume terms, and enhanced landing pages designs involves aesthetics and function to effectively target audiences. As these global markets expand, affiliates, business owners, and agencies/SEM consultants must find the best PPC and search marketing tools to yield a greater result.The growth of the Internet in developing countries will drive search marketing on a global scale. A study released by McKinsey & Company surveyed executives on their motivations with the online channel. 63% of participants thought the footprint of the Internet in developing countries could increase the search marketing audience by the billions.Are you developing your PPC campaigns to take advantage of this growing trend?If not, here are a few tips:Identify keywords and keywords phrases in your market niche and benchmark against your competitorsOptimize landing pages and ad word combinationsMonitor your competitors daily to quickly adapt your campaigns to remain competitiveWe provide a complete list of tutorials and insights as to how you can achieve success with your PPC campaigns: Click hereThe opportunity is yours for the taking!
Harnessing Competitive Intelligence to Win New Business
To an independent PPC consultant, agency, or business development professional, competitive analysis is an important component for new business pitches or presentations. Gathering research and data specific to a prospect can be time consuming. iSpionage tools enable you to quickly gather competitive data to incorporate into work-winning presentations.
Using Competitive Intelligence to Find the Most Profitable Niche
Whether you are an affiliate marketer or a small business owner, being able to understand the competitive landscape is important in uniquely differentiating your product/service online. The same principle applies in creating effective internet marketing campaigns. Our Keyword and Domain Research tool is designed to identify and target your most competitive keywords to incorporate into your online campaign, saving you valuable time and money in the process.Once you have signed up to try our software, follow these 3 steps to discover your most profitable niche:Create a ProjectEnter 1-2 KeywordsAnalyze the ResultsIt’s that simple.For the complete tutorial, click here.Guest Blogger
