AdWords has a few dirty little secrets they don't want you to know about. The first is that their "Quality Score" is weighted to provide more clicks for ads with the highest click through rate (CTR). Why? Because they make money every time someone clicks your ad. The second is that the advice AdWords and its reps give isn't always in your best interest. In fact, more often than not, it mostly helps Google to make more money by getting you to bid on more keywords or by increasing your budget (although you can get some really good advice from AdWords reps from time to time).
Ad extensions are one of the most underutilized Google AdWords features. For some, it's an extremely useful tool to drive more traffic to your website, but for many others, it's underutilized or simply ignored. For local businesses competing in the paid search space, this should never be the case. AdWords Extensions, when used correctly, allow you to take up more real estate in the SERPs. This is done with the addition of extra information pertaining to your business such as contact info, product info, reviews, and more.
How would you like to create beautiful Twitter ads in 15 minutes or less? I, for one, am very interested because time is money and creating beautiful Twitter ads in 15 minutes saves a lot of time. Let me describe a scenario to put this into perspective.
Google Adwords sits on the middle to the bottom of the funnel for most marketing campaigns. Normally, prospects go to the Google search bar and type in a search term because they have a problem they want to solve. Therefore, if your product solves that problem, you’ll have a good chance of converting the traffic. It also means that the most converting keywords usually connect to a finite set of terms since there are only so many people searching for your product or service each month. But there are a few occasions where people are willing to hand their credit card over to you even though their search terms are not directly related to your product. Black Friday and Cyber Monday are two of those times.
Here at iSpionage, we've built some unique features that make it easy for companies and advertisers to keep a close eye on their competition. One of those features is landing page surveillance technology that monitors competitor landing pages and emails and saves screenshots whenever changes are made. It's a great way to know what your competition is up to and to get landing page ideas for your own campaigns. To give you an idea of what this looks like, we're sharing a sampling of landing page changes Uber's made so far in 2015 that we discovered with our landing page surveillance technology. It's not a complete list of every single change they made or tested, but it will give you an idea about what headlines and styles they've experimented with.
Just in case you haven't seen them yet, we wanted to share a list of our top 10 blog posts of all time. These are posts who's popularity has been voted on by readers based on the number of times they've shared each article. The topics range from how to use Excel to get better PPC results to how to start a PPC agency that earns over a million dollars in revenue. We hope you like these articles as much as our readers have and would love for you to share them if you find them helpful, useful, or interesting.
There’s keyword research, and then there’s competitive keyword research. So what’s the difference? With regular keyword research, you use tools like the Google Keyword Planner, KWFinder, or UberSuggest to find words you can advertise for based on what Google or one of those other companies decide is related to the term you’ve entered.
I recently read an article by Larry Kim on Search Engine Watch titled "Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here's Why." He begins by talking about an AdWords account that's bidding on 273,000 keywords but only gets impressions on 3372 of them (1.2%).
We recently interviewed J.C. Hewitt of Hagbard Group to learn more about his PPC workflow and how he creates an effective weekly schedule that helps him consistently optimize accounts to perform better. We learned a lot from the interview and hope you will too. By reading the interview, you'll learn:
Anthony Nichols is a paid media analyst for Ethology and works directly with both client and account teams on all items related to paid search, display media, and retargeting. He has four years experience working with national brands like AAA, Culligan, and American Signature Inc. When Google call tracking first came out, Ethology was selected as a beta tester which means they've been using it for several months now. We decided to talk with Anthony about their experience to learn more about the lessons they've learned.