Discover Your Competitor’s PPC Keywords & Ad Copy
Enter your #1 competitor's URL
Actionable Intelligence
ACTIONABLE INTELLIGENCE (Chapter 1)
Whether you’re a small business owner or an internet marketing guru, understanding the competitive landscape will enable you to compete more intelligently. Knowing what your competitors are doing, how they are positioned in the market, and how they are promoting their business online allows you to uniquely position your company/product/service. Investigate before you act. The same rules apply as you consider executing a pay-per-click campaign. You must monitor and analyze the competitive space before you execute a PPC campaign.
New look on the iSpionage homepage
I just wanted to let you know about changes to the iSpionage.
First, our website has been updated to make it an easier and more informative read. We added "Benefits" and "Features" and "Pricing" tabs right on the home page so that you don't have to dig around for the information that you want quickly.
What is Your Competitor Paying for Their PPC Ads?
Sorry I've been M.I.A for the last 2 weeks... Leon & I have been furiously preparing for the launch tomorrow (Yes – I still have 1 hour left in today – Monday). Unit the 1:00 pm launch (EST), here's a great conversation that I had yesterday with a Marketing Department Head and former colleague...
iSpionage is Going Nuclear…
on Competitive PPC Advertising
After one of our Search Marketing Agency users told us how he used iSpionage to become a PPC superpower, we're SERIOUSLY considering taking iSpionage off the open market.
First, we need to verify that his actions are not a fluke.
Intermediate and novice users beware – this employs the use of AdWords Editor and can potentially blow out your budget in a few minutes with a very high CTR. I'm also personally testing our user's system and am contacting some of our PPC expert iSpionage users to get their feedback on employing the strategy below.
Keyword Hell!
Did you ever buy into a craze, only to pay for it later? I did.
Today, I'm talking about the 1,438 long-tail keywords that I researched in Google Analytics (you know – for performance) AND pushed into AdWords through AdWords Editor.
If done right, long-tail keywords are fantastic.
Your Most Important Customer is…
Google
Actually let me rephrase that - Google SHOULD BE your #1 pay-per-click (PPC) customer. When advertisers & business owners (i.e. you & me) start running AdWords, it is in our best interest to embrace what Google wants. And just like our favorite customers, once we know their likes and dislikes, we find that they WANT TO reward us by driving campaign costs down and conversion rates (i.e. revenue) up.
