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Keyword Hell!

Did you ever buy into a craze, only to pay for it later? I did. Today, I'm talking about the 1,438 long-tail keywords that I researched in Google Analytics (you know – for performance) AND pushed into AdWords through AdWords Editor. If done right, long-tail keywords are fantastic.
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Your Most Important Customer is…

Google Actually let me rephrase that - Google SHOULD BE your #1 pay-per-click (PPC) customer. When advertisers & business owners (i.e. you & me) start running AdWords, it is in our best interest to embrace what Google wants. And just like our favorite customers, once we know their likes and dislikes, we find that they WANT TO reward us by driving campaign costs down and conversion rates (i.e. revenue) up.
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