Here at iSpionage we like to study campaigns from advertisers who spend a significant amount on PPC advertising and appear to be doing a good job managing their campaigns. One such advertiser is Uber, the now famous taxi reservation and ridesharing app. From what we can tell, Uber is spending as much as $500,000 to $1,000,000 per month on PPC ads, although we have to provide a disclaimer that those numbers are based on estimates since AdWords is a bidding system which means it’s impossible to know exactly how much Uber is spending unless you log into their account and look for yourself, something we obviously can’t do.
We're excited to announce a webinar we're doing with PPC Hero on Thursday of this week titled 8 Sure-Fire Ways to Beat Out Your Top PPC Competitors. The webinar will feature Jamie Smith, iSpionage's VP of Growth, and Cassie Oumedian, Senior Digital Specialist at Hannapin Marketing. The webinar will cover expert tips such as:
Here at iSpionage we recently released a new product—Campaign Monitor—that makes it easier to manage and monitor Enterprise-level PPC campaigns. More specifically, it saves screenshots of competitor landing page (among other things) and sends daily alerts whenever competitors add new ad copy, keywords, and landing pages. We think it’s pretty slick, especially when it comes to saving screenshots of your competitors’ PPC pages.
Tomorrow, at 10:00 a.m. PST, Joe Putnam from our marketing team will be doing a webinar with KISSmetrics on 7 Deadly Web Design Sins You Might be Making. In the webinar, Joe will present seven of the biggest web design mistakes businesses make and how to fix them.
Have you ever noticed in sports, when a player is in a “contract year,” meaning he'll be a free agent on the open market for the following season, they tend to perform extremely well or crumble under the pressure? The reason is because the athlete knows that his or her performance will dictate their value on the open market and how much their next contract will be worth.
We recently met with Johnathan Dane to discuss his experience co-founding a PPC agency that went from $0 to $2,500,000 in revenue in a single year. Since that time, he's gone on to found KlientBoost, a Costa Mesa, CA, based PPC advertising agency. Since a lot of our readers own search marketing agencies or would someday like to start one, we decided this was a story we couldn't pass up.
Hiring a reliable, reputable search marketing agency is about more than just finding "someone who knows SEO." It’s about working with a company that’s not only up-to-date on the changes in technology and search algorithms, but knows how to apply that technology and how those changes affect your business.
Gene Morris, the owner of C12 Recovery Drink, recently decided to give PPC advertising a try to see if he could use it to grow his business. He also signed up for iSpionage to see what he could learn from competitors in order to improve his campaign.
If you're active on Facebook and have recently browsed through the newsfeed, you're definitely familiar with Facebook retargeting but might not even be aware of it! Marketers are currently reaching users in a strategic fashion by using Facebook to retarget visitors who've been to their site. The result is a low cost per acquisition and a high ROI for businesses. Let's walk through a scenario of this native form of advertising to give you a better idea about how it works.
Anthony Nichols is a paid media analyst for Ethology and works directly with both client and account teams on all items related to paid search, display media, and retargeting. He has four years experience working with national brands like AAA, Culligan, and American Signature Inc. When Google call tracking first came out, Ethology was selected as a beta tester which means they've been using it for several months now. We decided to talk with Anthony about their experience to learn more about the lessons they've learned.