Here at iSpionage we've collected and ranked over 100 million ad copy variations, 88 million keywords, and over 45 million websites over the past six years. After working with thousands of advertisers, we decided to publish a SlideShare presentation with the top 10 mistakes advertisers make and how to fix them.
Did you know that small businesses can easily waste as much as 25% of their PPC (pay-per-click) budgets? That’s an awful lot of money being flushed away with nothing to show for it. The good news is you don’t have to sit, bleary-eyed in front of your computer trying to micromanage every single keyword or bid. By paying attention to these seven leaky holes and taking some proactive steps in managing your PPC account and its features, you can trim a lot of the waste.
Imagine you’re dropped from a plane and land on a foreign island with foreign people. The first objective is simply to stay alive. To survive. After that? Maybe you want to get the people on the island to trust you. You learn their language and do your best to respect their culture.
A beautifully designed website can create a professional experience that puts you far above your competition because your website design is the foundation of how your business is perceived online. Many businesses along with their web designers put a great deal of focus on how they can best utilize the space they're given to maximize their marketing message and to increase visitor engagement in order to pull prospects deeper into their website.
When it comes to conversion rate optimization, you may feel like you’ve got the basics nailed down. You’ve got your landing pages set up, and your offer is irresistible. You’ve got an unbeatable USP, and you feel like nothing can stop you. You’ve even honed in on precisely what your customers want and have tailored your pages to match their language by having them describe what your product does and how it works, rather than filling your site with corporate tech-speak and buzzwords.
When you’re cooking dinner and everything is simmering away perfectly, do you walk away and leave it to cook indefinitely, or do you check on it periodically, to make sure nothing is boiling over, sticking to the bottom of the pot, or charring and burning? It’s common sense to regularly check, stir, turn temperatures up or down, and so on—even when everything is cooking exactly as it’s supposed to.
Have you put some serious thought into how people perceive doing business with you while visiting your website? I mean, it really comes down to perception, doesn't it? Not to mention, your website is the first impression people have of your company when you do business online.
Any PPC and SEO marketer can tell you that long-tail keywords are where the money is at. But when dealing with thousands to millions of unique variations, how can you begin to comprehend the information? Your eyes just cannot process rows upon rows and multiple columns. The eye can, however, use its grouping ability to understand relationships, allowing the brain to do its job of reasoning.
When you were creating your website, were you more focused on the look and feel or did you focus on visitor engagement? Design is usually the first focus when it comes to creating business websites and building an online presence. That's unfortunate because the main goal should be to get visitors to engage with your site. Your website is a fully automated marketing machine that is out there doing all the work for you.
So, how’s your PPC campaign going? How do you know? What metrics are you using to gauge your campaign’s success? There’s certainly no shortage of PPC metrics you can look at to try to measure the effectiveness of your campaigns. But what’s the MOST important metric to look at?