“A brand is a person’s gut feeling about a product, service, or company.” That quote is from Marty Newmeier, author of The Brand Gap, the first book to present a unified theory of brand building. With that in mind, consider this... Have you ever glanced at the first three advertisements on Google and noticed how similar all of the advertisements look? Businesses pay a pretty penny every time someone clicks on their ad, yet they're not using the advertising copy to differentiate themselves from the competition.
How would you like to win a beautiful, custom landing page designed by an industry-leading PPC advertising agency? Now you can. We've teamed up with KlientBoost to offer our readers the opportunity to win a custom PPC landing page. One winner will be selected at random to work with KlientBoost to build a conversion-boosting landing page to generate more leads and sales from PPC ad campaigns.
We’re really excited to announce our new PPC landing page design gallery that we completed just last week. It includes hundreds of landing page examples from PPC campaigns across 15+ different industries. All of the pages were gathered with our new Campaign Watch landing page surveillance feature and are saved and categorized for easy review and analysis.
I recently read an article by Larry Kim on Search Engine Watch titled "Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here's Why." He begins by talking about an AdWords account that's bidding on 273,000 keywords but only gets impressions on 3372 of them (1.2%).
In September of 2014, Google introduced call-out extensions to make it easier to highlight key information about your product or service in order to help your ads stand out. This includes things like free shipping, a price match guarantee, or anything else that makes your product or service special, as evidenced in the screenshot seen below.
We recently interviewed J.C. Hewitt of Hagbard Group to learn more about his PPC workflow and how he creates an effective weekly schedule that helps him consistently optimize accounts to perform better. We learned a lot from the interview and hope you will too. By reading the interview, you'll learn:
Everyone knows that landing pages are an important part of a successful PPC advertising campaign. But building a new landing page for each ad group or campaign is challenging. It’s one thing to talk about PPC best practices and the need to have landing pages that match different ad groups and keywords, but it’s another thing entirely to have the resources and the expertise to build and deploy multiple pages.
Conversion rate optimization is a serious business with a lot of tricks and tools in its arsenal. Even small changes can make a big difference, so we try to learn the most we can about our users' behavior by using automated scripts that show what people click on or how far down our website they scroll.
I have a confession to make. I’m horrible at delegating, simply because I feel like I’m always the best one to get the job done, the right way. Or at least, the way I want it done. But since I can’t be cloned (yet), and there’s only 24 hours in a day, I had to figure out how to trust others so that all our combined efforts would make us better.
For many marketers, justifying a return on investment (ROI) from social media marketing can be a challenge. The content being posted onto Facebook newsfeeds might provide a fantastic branding exposure, but at the end of the day, when you're creating your monthly reports for clients, are you able to tell them how many new orders or additional clients came from your Facebook marketing efforts?