I recently read an article by Larry Kim on Search Engine Watch titled "Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here's Why." He begins by talking about an AdWords account that's bidding on 273,000 keywords but only gets impressions on 3372 of them (1.2%).
In September of 2014, Google introduced call-out extensions to make it easier to highlight key information about your product or service in order to help your ads stand out. This includes things like free shipping, a price match guarantee, or anything else that makes your product or service special, as evidenced in the screenshot seen below.
We recently interviewed J.C. Hewitt of Hagbard Group to learn more about his PPC workflow and how he creates an effective weekly schedule that helps him consistently optimize accounts to perform better. We learned a lot from the interview and hope you will too. By reading the interview, you'll learn:
Everyone knows that landing pages are an important part of a successful PPC advertising campaign. But building a new landing page for each ad group or campaign is challenging. It’s one thing to talk about PPC best practices and the need to have landing pages that match different ad groups and keywords, but it’s another thing entirely to have the resources and the expertise to build and deploy multiple pages.
Conversion rate optimization is a serious business with a lot of tricks and tools in its arsenal. Even small changes can make a big difference, so we try to learn the most we can about our users' behavior by using automated scripts that show what people click on or how far down our website they scroll.
I have a confession to make. I’m horrible at delegating, simply because I feel like I’m always the best one to get the job done, the right way. Or at least, the way I want it done. But since I can’t be cloned (yet), and there’s only 24 hours in a day, I had to figure out how to trust others so that all our combined efforts would make us better.
For many marketers, justifying a return on investment (ROI) from social media marketing can be a challenge. The content being posted onto Facebook newsfeeds might provide a fantastic branding exposure, but at the end of the day, when you're creating your monthly reports for clients, are you able to tell them how many new orders or additional clients came from your Facebook marketing efforts?
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
We put together a list of 39 ways to know you earn a living from PPC marketing with the help of several generous PPC experts (all listed at the bottom of the infographic). We had a lot of fun putting this list together and hope you have just as much fun reading it.
There was a point in time when to be accepted onto Facebook’s social network you needed to have an active college email address. As you can imagine, there weren't 1.19 billion monthly active users, which is the amount of users Facebook surpassed last quarter, but it made Facebook a special experience for college students.