It’s a well-known fact that the click through rate (CTR) for PPC ads is a big factor when it comes to quality score optimization because CTR is a key measurement Google uses to evaluate the continuity between keywords and ads. Basically, it speaks to how many people are actually listening to your offer versus how many are totally ignoring you.
We recently had the pleasure of interviewing Eddie Lichstein, an entrepreneur, investor, and eCommerce consultant. He's a co-founder of Cycleplicity and a managing partner at Rejoiner. We spent the call talking about PPC for eCommerce and specifically how to avoid cannibalization between different types of marketing campaigns.
Using competitive intelligence technology for keyword research, competitor analysis, and daily monitoring is a huge time saver because manually attempting to evaluate competitors, monitor keywords, and keep up with ads can be very time consuming. Competitive PPC intelligence tools save you time, but sometimes they leave you wondering, "How accurate is the data?"
So you have a free trial, and you're probably thinking—why wouldn’t people sign up, it's free? Well, just because something is free doesn’t mean people are going to take their time to sign up. Even free ebooks, courses, and other freebies need to be optimized in order to get more people to subscribe or download. People won't sign up simply because something is free. It needs to be enticing and something they're interested in.
Geico has one of my favorite advertising campaigns of all time. It's not super slick or fancy, but it really gets the job done. 15 minutes can save you 15% or more on car insurance. Ever heard that line before? I'm sure you have. It's a line we've all been listening to for at least 10 years or more.
The five second test. What is it you ask? It’s a test where a visitor takes a really quick look at your site for only five seconds, and then answers an important question: "Are you able to tell what the site is about and what it has to offer?"
According to the International Business Times, Facebook’s stock price rose more than 30 percent in the last six months on quarterly revenue of $3.12 billion. The revenue increase is largely due to user growth and mobile ads, but can at least partly be attributed to the success online advertisers are having with Facebook ad campaigns. And one of the top performing campaigns that typically yields the lowest cost per acquisition is Facebook’s retargeting feature.
I’ll be the first to admit AdWords can be frustrating. REALLY frustrating. And with all the new features, settings and updates Google’s constantly rolling out, it ain’t getting any easier! Yet, time and time again, I see AdWords advertisers making the same fairly basic mistakes in their campaigns that totally sabotage their efforts.
When most companies start building an Adwords account, they proceed in an intuitive fashion by doing the obvious, but in the process, they ignore thousands of highly profitable keywords, leaving them sitting unused like gold nuggets covered in mud. Even if they know the risk of overusing broad match keywords without a tailored negative keyword list, they'll still proceed with broad match terms for the products and services that are for sale on the site.
With so many do-it-yourself PPC blogs and resources out there on the web, it’s easy to be overwhelmed and even worse, paralyzed, by all the ideas you “should” be using. Some people say that the more time you spend inside your PPC account, the better. If that were true, then something like “going-through-the-motions” or “changing bids” would be a clear cut winner to explain why your competitors are doing better than you.