Over the past 2 years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. We’ve looked at over $320 million in ad spend, 90 billion impressions, 500 million clicks, and more than 26 million keywords in hundreds of industries across the world. Amongst all that data, we’ve made some important discoveries.
We all need to be honest with ourselves for a moment. No matter what industry you’re in, there are sure to be competitors. In fact, there’s probably a 99.99% chance that you’re competing against similar products and services day in and day out. But keep this in mind…
One of the biggest mistakes advertisers make is not creating custom landing pages for their paid search campaigns, especially when they're aiming to generate more leads. The sad truth about this is that, if you're still sending people to your homepage, you're losing out on conversions, and as a result you're paying more per lead than you need to pay.
The mobile marketing gold rush boomed last year as smartphone usage swelled to landmark proportions. According to Pew Research, two in three Americans now own smartphones. Similarly, around the world in developed and developing countries, it’s almost impossible to find a household that doesn’t contain at least one smartphone user. With every passing day, the proliferation of mobile devices is making fixed home phone lines and internet connections a thing of the distant past.
One question that we get quite often from our agency clients is this: How can I increase my close rate using iSpionage competitive intelligence data. To answer the question above, we conducted a survey to our business users on behalf of our agency clients. We asked the following open ended question: “What is your biggest business challenge?” Here are the main responses we received, ranked in order:
There’s a super common misconception when it comes to competitive intelligence. We're not really sure that 99% of people actually get this wrong, but we can confirm, based on our 7 years of experience in the competitive intelligence space, that the percentage is really, really high. You see, most people make the mistake of thinking that the goal of competitive intelligence is to copy their competitors, which couldn’t be further from the truth.
The name "Dynamic Number Insertion" sounds intimating. When I was first pitched this type of trackable number, my initial thought was to instantly hand the project off to my developer. But I’m happy I decided to implement the entire process myself because it helped me realize how much of a game changer this phone tracking technology will be for my PPC clients.
We're going to start by telling you something that you already know. Then, we're going to expand the concept to help you understand the importance of competitive intelligence in a way you’ve never thought about it before. Are you ready? Competitive intelligence matters more now than ever in the digital marketplace we all find ourselves in. Do you know why?
A sound business strategy starts with understanding three key things: So which one is the most important? To be honest, they’re all very important, but here at iSpionage we wouldn’t say they’re all equally important. You see, if you don’t understand your customers, your business isn’t going to do very well.
Whether you're a small business owner or the CMO of a multi-million dollar company, the advertising mediums you choose can make or break your year and your career. And there are so many advertising platforms available these days, you have to keep in mind that every sales rep you meet will tell you that the advertising platform they're selling is the key to spending less and making more.