PPC Insights Blog by iSpionage

Local SEO Checklist: The Small Business Owner’s Guide to Better Organic Search Rankings

Search Engine Optimization (SEO) can be an overwhelming topic for any business owner. After all, you’re busy running your business—something you know best—and don't have much time to learn an entirely new marketing technique. However, even though it sounds scary, basic SEO strategies are a MUST if you’re going to have any chance of showing up on local search engine results pages (SERPs) when potential customers search for your business, and it's especially important if your business is in a larger, more competitive city. The good news? The tips I’m about to share are totally things you can do and can learn by reading this post and taking the time to implement these local SEO strategies.

The Good, the Bad, and the Ugly: PPC Lessons Learned from Black Friday/Cyber Monday

Google Adwords sits on the middle to the bottom of the funnel for most marketing campaigns. Normally, prospects go to the Google search bar and type in a search term because they have a problem they want to solve. Therefore, if your product solves that problem, you’ll have a good chance of converting the traffic. It also means that the most converting keywords usually connect to a finite set of terms since there are only so many people searching for your product or service each month. But there are a few occasions where people are willing to hand their credit card over to you even though their search terms are not directly related to your product. Black Friday and Cyber Monday are two of those times.

True Colors: What Your Brand Colors Say about Your Business [Infographic]

Not everyone realizes it, but the colors you choose have a big impact on your brand and how it's perceived by potential customers. Some colors help your brand to come off as more aggressive, others make your brand feel more safe, and still other colors make your brand appear more creative or more luxurious. There's no hard and fast rule, but it's well known that different colors evoke different emotions which is one reason why businesses end up choosing one color over another.

The Anatomy of a Perfect Blog Post [Infographic]

We get contacted a lot by people wanting to write guest posts for the iSpionage blog. And when they do, it's important to share with them what types of posts and writing style we expect from our guest contributors. To solve that problem, we've created this infographic titled The Anatomy of a Perfect Blog Post. It shares what we expect from guest posts written for the iSpionage blog, in addition to some other tips we've learned along the way for writing and publishing successful blog posts. We hope you learn something from the infographic and appreciate your sharing it if you do.

The Beginner’s Guide to Google Analytics A/B Testing with Content Experiments

Here’s something that should pique your interest in Google Analytics A/B testing. I'm sure you've heard of the game The Sims-3. The makers wanted to drive more people to register for the game, and they felt that the value proposition was an area that needed some tweaking. Let's look at what A/B testing did for their business.

3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence [Flash Webinar]

Once again, we've teamed up with PPC Hero to put together a webinar on competitive intelligence. The title of the webinar is "3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence."

A Look at Uber’s Landing Page Testing from 2015

Here at iSpionage, we've built some unique features that make it easy for companies and advertisers to keep a close eye on their competition. One of those features is landing page surveillance technology that monitors competitor landing pages and emails and saves screenshots whenever changes are made. It's a great way to know what your competition is up to and to get landing page ideas for your own campaigns. To give you an idea of what this looks like, we're sharing a sampling of landing page changes Uber's made so far in 2015 that we discovered with our landing page surveillance technology. It's not a complete list of every single change they made or tested, but it will give you an idea about what headlines and styles they've experimented with.

How to Land More PPC Clients with iSpionage Competitor Reports

The name of the game for PPC agencies is leads. Everyone's fighting to get more leads because more leads means more customers and more customers means more revenue. But landing clients is another important part of the equation because the higher your close rate, the fewer leads you need to make more money. The good news is that iSpionage has a feature that PPC agencies (and consultants) can use to land more clients. Let's talk about that now.

21 Actionable Search Ad Lessons Learned from Studying $2,500,000 in Ad Spend [Infographic]

Studying your AdWords conversion funnel is important at all levels. Whether it’s the keywords you’re buying, the actual creative makeup of the ads, or the landing pages you're directing traffic to. However, despite which layer of the conversion funnel you're analyzing, data is the most important factor, and two types of data can help you improve—datasets from your competition and data from your own funnels. To help us better understand search ad creative that makes the biggest differences in performance, we’ve brought in Jason Puckett, CEO & Founder of AdBasis.

5 Pro Tips for Hiring the Right Voice Over Talent

Whether you’re producing an explainer video for your landing page or a technical how to video for your product, a professional voice artist is the icing on the cake, and hiring just the right voice is essential for getting your message across. In fact, according to a 2012 study shared by the Wall Street Journal, the sound of a speaker’s voice is actually twice as important as the message content itself! Whatever you’re using a voice over for, be it video or just audio, getting the perfect voice is super important. With audio the voice is obviously the main focus, but even with video which will have live action or animation as well as background music, it’s the voice that ties everything together to make sure your message is received in the way you intended it to. With that in mind, here are five pro tips for hiring the right voice over talent for your business.