Paid advertising is a polarizing topic. There are some marketers who look at it as somewhat of a Holy Grail among marketing channels. Put money in, get more money out, then sit back and do nothing. Another group of marketers scorn it as “outbound” marketing—an in your face, unpleasant means to get attention for your business. Personally, I take a neutral approach. If it works, I’m all for it; if not, it just wasn’t the right channel for the business.
As someone using iSpionage (or thinking about it), you're probably spending money on paid traffic. And that's a good thing! A paid marketing funnel is the most stable, scalable, and reliable way to grow any business. The problem is, most campaigns are simply not profitable enough. Since they're not profitable enough, it puts a tight squeeze on your cash flow, making it harder to scale. Today, we're going to fix that problem.
A little over a week ago we announced our new competitor A/B test monitoring. With competitor A/B test monitoring, you can find out when your competitors start an A/B test and when they select a winner. Here's a screenshot of what this looks like with an example A/B test by Wix.com.
We’re quite pleased to announce that after receiving numerous requests for competitor A/B test monitoring, it’s now available. With our new competitor A/B test monitoring technology you'll know: When competitors run an A/B test on one of their PPC landing pages or webpages. When they select a winning variation. When they begin testing all over again. This is something that numerous CRO experts have been asking for, and we're happy to finally be able to deliver it. Here's a quick peak at what it looks like.
In order to make the best use of your PPC campaign budget, you need to target people who are interested in your product or service in the most customized way possible. That’s why remarketing is a powerful component of any successful pay per click campaign because it can help you reach people that visit your website yet leave without converting. By using remarketing, a greater percentage of your abandoning visitors will convert, but not all of them will. And that's where onsite retargeting comes in. Here's a quick explanation of the difference between "onsite" and "offsite" retargeting.
Search engine marketers should take this Ernest Hemingway quote to heart. There's so much attention to detail in analyzing the data of a pay-per-click campaign, yet most PPC experts never listen to what potential customers have to say. If you have a trackable phone number with call recording features tied into your PPC campaign, you can drastically improve your conversion rate by just listening.
Unbounce has generously offered to provide our blog readers with the opportunity to win a free annual Unbounce Pro Plan. The plan regularly sells for $99/month which puts the total value of the giveaway at $1188!
Would you like to get more out of your iSpionage account, or have you ever wondered how to use competitive intelligence to make more money with AdWords? Wonder no more. On June 25th we're doing an in-depth webinar to show the top seven ways you can use competitive intelligence to make more money with AdWords. We're going to cover...
I'm sure you've been anxiously waiting to find out whether or not you won the landing page design giveaway from KlientBoost valued at $4,000. So without further ado, we'd like to announce the winner. The winner of the free PPC landing page design by KlientBoost is... Wait for it...
“A brand is a person’s gut feeling about a product, service, or company.” That quote is from Marty Newmeier, author of The Brand Gap, the first book to present a unified theory of brand building. With that in mind, consider this... Have you ever glanced at the first three advertisements on Google and noticed how similar all of the advertisements look? Businesses pay a pretty penny every time someone clicks on their ad, yet they're not using the advertising copy to differentiate themselves from the competition.