In order to make the best use of your PPC campaign budget, you need to target people who are interested in your product or service in the most customized way possible.
That’s why remarketing is a powerful component of any successful pay per click campaign because it can help you reach people that visit your website yet leave without converting.
By using remarketing, a greater percentage of your abandoning visitors will convert, but not all of them will.
And that's where onsite retargeting comes in.
Here's a quick explanation of the difference between "onsite" and "offsite" retargeting.
Search engine marketers should take this Ernest Hemingway quote to heart. There's so much attention to detail in analyzing the data of a pay-per-click campaign, yet most PPC experts never listen to what potential customers have to say.
If you have a trackable phone number with call recording features tied into your PPC campaign, you can drastically improve your conversion rate by just listening.
Unbounce has generously offered to provide our blog readers with the opportunity to win a free annual Unbounce Pro Plan.
The plan regularly sells for $99/month which puts the total value of the giveaway at $1188!
Would you like to get more out of your iSpionage account, or have you ever wondered how to use competitive intelligence to make more money with AdWords?
Wonder no more.
On June 25th we're doing an in-depth webinar to show the top seven ways you can use competitive intelligence to make more money with AdWords.
We're going to cover...
I'm sure you've been anxiously waiting to find out whether or not you won the landing page design giveaway from KlientBoost valued at $4,000.
So without further ado, we'd like to announce the winner.
The winner of the free PPC landing page design by KlientBoost is...
Wait for it...
“A brand is a person’s gut feeling about a product, service, or company.”
That quote is from Marty Newmeier, author of The Brand Gap, the first book to present a unified theory of brand building.
With that in mind, consider this...
Have you ever glanced at the first three advertisements on Google and noticed how similar all of the advertisements look? Businesses pay a pretty penny every time someone clicks on their ad, yet they're not using the advertising copy to differentiate themselves from the competition.
How would you like to win a beautiful, custom landing page designed by an industry-leading PPC advertising agency?
Now you can.
We've teamed up with KlientBoost to offer our readers the opportunity to win a custom PPC landing page.
One winner will be selected at random to work with KlientBoost to build a conversion-boosting landing page to generate more leads and sales from PPC ad campaigns.
We’re really excited to announce our new PPC landing page design gallery that we completed just last week.
It includes hundreds of landing page examples from PPC campaigns across 15+ different industries.
All of the pages were gathered with our new Campaign Watch landing page surveillance feature and are saved and categorized for easy review and analysis.
I recently read an article by Larry Kim on Search Engine Watch titled "Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords - Here's Why."
He begins by talking about an AdWords account that's bidding on 273,000 keywords but only gets impressions on 3372 of them (1.2%).
In September of 2014, Google introduced call-out extensions to make it easier to highlight key information about your product or service in order to help your ads stand out.
This includes things like free shipping, a price match guarantee, or anything else that makes your product or service special, as evidenced in the screenshot seen below.