Here at iSpionage, we've built some unique features that make it easy for companies and advertisers to keep a close eye on their competition. One of those features is landing page surveillance technology that monitors competitor landing pages and emails and saves screenshots whenever changes are made. It's a great way to know what your competition is up to and to get landing page ideas for your own campaigns. To give you an idea of what this looks like, we're sharing a sampling of landing page changes Uber's made so far in 2015 that we discovered with our landing page surveillance technology. It's not a complete list of every single change they made or tested, but it will give you an idea about what headlines and styles they've experimented with.
The name of the game for PPC agencies is leads. Everyone's fighting to get more leads because more leads means more customers and more customers means more revenue. But landing clients is another important part of the equation because the higher your close rate, the fewer leads you need to make more money. The good news is that iSpionage has a feature that PPC agencies (and consultants) can use to land more clients. Let's talk about that now.
Studying your AdWords conversion funnel is important at all levels. Whether it’s the keywords you’re buying, the actual creative makeup of the ads, or the landing pages you're directing traffic to. However, despite which layer of the conversion funnel you're analyzing, data is the most important factor, and two types of data can help you improve—datasets from your competition and data from your own funnels. To help us better understand search ad creative that makes the biggest differences in performance, we’ve brought in Jason Puckett, CEO & Founder of AdBasis.
Whether you’re producing an explainer video for your landing page or a technical how to video for your product, a professional voice artist is the icing on the cake, and hiring just the right voice is essential for getting your message across. In fact, according to a 2012 study shared by the Wall Street Journal, the sound of a speaker’s voice is actually twice as important as the message content itself! Whatever you’re using a voice over for, be it video or just audio, getting the perfect voice is super important. With audio the voice is obviously the main focus, but even with video which will have live action or animation as well as background music, it’s the voice that ties everything together to make sure your message is received in the way you intended it to. With that in mind, here are five pro tips for hiring the right voice over talent for your business.
We're excited to announce that we've partnered with White Shark Media to conduct a webinar titled 5 Ways to Use Competitive Intelligence to Dominate Your Competition. The start time is 12:00 pm ET, and the webinar will last for one hour. If you've been wanting to learn more about how to use competitive intelligence to get an advantage with AdWords, then this webinar is for you.
In the world of PPC advertising, negotiation is commonplace. When you're on the agency side, you have to negotiate rates with clients, and if you're on the client side, you have to negotiate the best rate for your business. Negotiating is also something we do on a daily basis to save or make more money. Maybe you're hiring a house cleaner and need to negotiate a better rate. Or maybe you're selling a door on Craigslist and need to counter a low ball offer. Whatever the case, negotiation is a useful skill for anyone, especially business owners and managers, to pick up.
I don't know about your experience, but I've found that choosing the right designer or design team isn't easy. Yet every digital marketer needs a good designer they can work with. Whether it's for web design, infographic design, or Facebook ad designs, we all need a designer (or two) who can create beautiful and effective materials to support our outbound and inbound marketing efforts. But again, selecting the right designer isn't easy.
Just in case you haven't seen them yet, we wanted to share a list of our top 10 blog posts of all time. These are posts who's popularity has been voted on by readers based on the number of times they've shared each article. The topics range from how to use Excel to get better PPC results to how to start a PPC agency that earns over a million dollars in revenue. We hope you like these articles as much as our readers have and would love for you to share them if you find them helpful, useful, or interesting.
There’s keyword research, and then there’s competitive keyword research. So what’s the difference? With regular keyword research, you use tools like the Google Keyword Planner, KWFinder, or UberSuggest to find words you can advertise for based on what Google or one of those other companies decide is related to the term you’ve entered.
At this point, it's a little early to tell which presidential candidate is winning the digital marketing battle because campaign marketing teams are keeping their cards close to their chest. But one thing we do know is that digital marketing, and A/B testing specifically, can have a big impact on presidential campaigns.