In the world of PPC advertising, negotiation is commonplace. When you're on the agency side, you have to negotiate rates with clients, and if you're on the client side, you have to negotiate the best rate for your business. Negotiating is also something we do on a daily basis to save or make more money. Maybe you're hiring a house cleaner and need to negotiate a better rate. Or maybe you're selling a door on Craigslist and need to counter a low ball offer. Whatever the case, negotiation is a useful skill for anyone, especially business owners and managers, to pick up.
I don't know about your experience, but I've found that choosing the right designer or design team isn't easy. Yet every digital marketer needs a good designer they can work with. Whether it's for web design, infographic design, or Facebook ad designs, we all need a designer (or two) who can create beautiful and effective materials to support our outbound and inbound marketing efforts. But again, selecting the right designer isn't easy.
Just in case you haven't seen them yet, we wanted to share a list of our top 10 blog posts of all time. These are posts who's popularity has been voted on by readers based on the number of times they've shared each article. The topics range from how to use Excel to get better PPC results to how to start a PPC agency that earns over a million dollars in revenue. We hope you like these articles as much as our readers have and would love for you to share them if you find them helpful, useful, or interesting.
There’s keyword research, and then there’s competitive keyword research. So what’s the difference? With regular keyword research, you use tools like the Google Keyword Planner, KWFinder, or UberSuggest to find words you can advertise for based on what Google or one of those other companies decide is related to the term you’ve entered.
At this point, it's a little early to tell which presidential candidate is winning the digital marketing battle because campaign marketing teams are keeping their cards close to their chest. But one thing we do know is that digital marketing, and A/B testing specifically, can have a big impact on presidential campaigns.
All of us— even those considered to be CRO experts— had to start somewhere. Nobody knows right away how to optimize websites as soon as they enter the digital marketing world. Thankfully, mastering the art of conversion rate optimization is considerably easier now than it was several years ago, and for a very good reason—more learning resources are readily available.
Yes, you heard that correctly. The title does say Wikipedia. Most marketers already know that Wikipedia carries a lot of weight with Google. With Wikipedia coming up on page one for the majority of search terms, you can see the power of the site without doing any research. It's the 7th most used website with more than 325 million readers worldwide. Despite it not being a reliable source for the academic world, we can all agree that it is one of the most popular and useful websites out there.
I'm constantly searching for new SEO techniques to help improve my page ranking. One of the best strategies I've found has evolved around the use of LSI keywords. By using LSI keywords, I've been able to resurrect dead content and climb to the top of search results with fresh content.
Before I start talking about the biggest web design mistake most people make, I need to mention that designing websites isn't easy. Everyone has an opinion on what looks the best. Designers have their take on what's best for your business. Owners have their view, and marketers provide another viewpoint. At the end of the day, it isn't easy to make everyone happy, and design by committee is never a good idea.
We're excited to announce that we've teamed up with OptiMonk to give away an annual OptiMonk Pro plan valued at $1590. To enter, simply visit the contest page and enter your email address.