What makes Google love your website, and why does it matter in the first place?
Most people only click the first 1-3 organic results with much fewer searchers clicking 4th to 10th and almost nobody going to the second page.
Search Engine Optimization (SEO) can be an overwhelming topic for any business owner.
After all, you’re busy running your business—something you know best—and don't have much time to learn an entirely new marketing technique.
However, even though it sounds scary, basic SEO strategies are a MUST if you’re going to have any chance of showing up on local search engine results pages (SERPs) when potential customers search for your business, and it's especially important if your business is in a larger, more competitive city.
The good news? The tips I’m about to share are totally things you can do and can learn by reading this post and taking the time to implement these local SEO strategies.
Yes, you heard that correctly. The title does say Wikipedia.
Most marketers already know that Wikipedia carries a lot of weight with Google.
With Wikipedia coming up on page one for the majority of search terms, you can see the power of the site without doing any research.
It's the 7th most used website with more than 325 million readers worldwide. Despite it not being a reliable source for the academic world, we can all agree that it is one of the most popular and useful websites out there.
I'm constantly searching for new SEO techniques to help improve my page ranking.
One of the best strategies I've found has evolved around the use of LSI keywords. By using LSI keywords, I've been able to resurrect dead content and climb to the top of search results with fresh content.
With all of the buzz floating around regarding Google’s algorithm updates and the huge number of sites getting penalized, many webmasters, SEO’s, and marketers are concerned that their website could be next on Google’s hit list.
Yes, trying to decipher which SEO strategies are worth implementing and which should be avoided with a 10-foot pole can sometimes be challenging, but if you're performing SEO correctly by abiding by Google’s Webmaster Guidelines and only performing honest white-hat SEO strategies, there's no need to worry about any future Google updates.
A few weeks ago we conducted an in-depth interview with Richard Jacobs of Speak Easy Marketing, Inc. The short version is that Richard successfully used long-tail content to generate 400,000+ organic searches in a single year for one of the most competitive industries—law.
Anyone who has dabbled in keyword research knows that legal terms are some of the most expensive and competitive keywords out there, and getting even a fraction of the traffic is both expensive and a huge accomplishment.
In this interview, we speak with Richard Jacobs of Speak Easy Marketing, Inc. about how he generated 400,000+ organic visits by writing long-tail content for a very competitive industry—DUI lawyers.
How he used targeted articles to generate 400,000+ visits in a single year.
The process he used to write over 100 articles.
What does a typical eCommerce site's page look like? Naively written tag lines, often unoriginal copy, tons of duplicate content and a product catalogue that is arduous to read. It's a combination of all these reasons that many eCommerce websites fail to rank higher in the major search engines. Their content is often not given priority by the search engines.
Hummingbird: New features for Mobile users.
Since the beginning of web search engines, developers have been striving to design new and effective search algorithms to improve search results. Google has continually stayed one step ahead among competitors, and its latest search algorithm, Hummingbird, continues that practice. On September 26, 2013, Google’s 15-year anniversary, Google shook up the world of search engine with its formal unveiling of Hummingbird Search Algorithm. To increase market share for mobile internet search, Google has added new features in this search algorithm. Now, one question that would be baffling in your mind that how this algorithm benefit mobile phone uses? Well, the answer is quite simple.
In 2013, Google switched all its searches to encrypted searches using HTTPS, effectively eliminating keyword data for site owners. Google searches no longer pass keyword data through to websites, which effectively eliminates the ability of website owners to track their users by keyword searches. This also means the end of segmenting users by keywords within web analytics software. By now, you’ve probably realized that if you log into your Google Analytics data, you will see that the term “(not provided)” takes up the majority of your keyword data. So, how can you still understand your search traffic despite the fact that Google is now limiting access to keyword data? Here’s what you need to know.