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Are You Taking Full Advantage of AdWords Call-Out Extensions?

  In September of 2014, Google introduced call-out extensions to make it easier to highlight key information about your product or service in order to help your ads stand out. This includes things like free shipping, a price match guarantee, or anything else that makes your product or service special, as evidenced in the screenshot seen below.
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How to Create an Effective Weekly PPC Workflow [Interview]

  We recently interviewed J.C. Hewitt of Hagbard Group to learn more about his PPC workflow and how he creates an effective weekly schedule that helps him consistently optimize accounts to perform better. We learned a lot from the interview and hope you will too. By reading the interview, you'll learn:
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7 Excellent PPC Landing Page Resources

  Everyone knows that landing pages are an important part of a successful PPC advertising campaign. But building a new landing page for each ad group or campaign is challenging. It’s one thing to talk about PPC best practices and the need to have landing pages that match different ad groups and keywords, but it’s another thing entirely to have the resources and the expertise to build and deploy multiple pages.
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How Vocabla Improved Conversions 218% with an Underused CRO Method

  Conversion rate optimization is a serious business with a lot of tricks and tools in its arsenal. Even small changes can make a big difference, so we try to learn the most we can about our users' behavior by using automated scripts that show what people click on or how far down our website they scroll.
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10 Ways to Turn Hiring into a Science for PPC Agency Success

  I have a confession to make. I’m horrible at delegating, simply because I feel like I’m always the best one to get the job done, the right way. Or at least, the way I want it done. But since I can’t be cloned (yet), and there’s only 24 hours in a day, I had to figure out how to trust others so that all our combined efforts would make us better.
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Case Study: How American Bronzing Company Boosted PPC Sales with Facebook Remarketing

For many marketers, justifying a return on investment (ROI) from social media marketing can be a challenge. The content being posted onto Facebook newsfeeds might provide a fantastic branding exposure, but at the end of the day, when you're creating your monthly reports for clients, are you able to tell them how many new orders or additional clients came from your Facebook marketing efforts?
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5 Brands to Follow (and Study) on Instagram

  There was a point in time when to be accepted onto Facebook’s social network you needed to have an active college email address. As you can imagine, there weren't 1.19 billion monthly active users, which is the amount of users Facebook surpassed last quarter, but it made Facebook a special experience for college students.
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3 Valuable PPC Advertising Lessons You Can Learn from Uber

  Here at iSpionage we like to study campaigns from advertisers who spend a significant amount on PPC advertising and appear to be doing a good job managing their campaigns. One such advertiser is Uber, the now famous taxi reservation and ridesharing app. From what we can tell, Uber is spending as much as $500,000 to $1,000,000 per month on PPC ads, although we have to provide a disclaimer that those numbers are based on estimates since AdWords is a bidding system which means it’s impossible to know exactly how much Uber is spending unless you log into their account and look for yourself, something we obviously can’t do.
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