The phrase “content is king” is always drilled into anybody who goes about building a website but, while most website owners are aware of the importance of text-based content throughout their website, not so many have a strong understanding of how to go about elevating their content to such echelons of royalty. Creating content requires [...]
As many SEMs know, Microsoft Excel is a top tool of the trade (or a necessary evil, depending on your level of comfort with it). Whether you’re looking to get into the field or simply sharpen your skills, here are a few of my favorite, necessary shortcuts and Excel tips for SEMs. 1) Concatenate Let’s [...]
Social media and SEO were once completely separate entities with different purposes and roles. This is still true to a certain extent but as technology and people’s usage has changed, so has the need for a more integrated approach to these two disciplines. Whilst best practices for these online communications tools will continue to evolve, [...]
Google+ has recently become the second largest social networking site, making it a platform business needs to consider using to stay competitive. However, Google+ is more than just another social network. There are many ways that businesses can leverage this platform. Here are five quick tips on different ways Google+ can be used to help [...]
SEO is one of the most misunderstood inbound marketing strategies used today. Of course, this is partially a consequence of the fluid nature of the SEO process, the rules of which change every time a search engine like Google introduces new algorithmic adjustments. Because those algorithm changes are largely designed to weed out unscrupulous, “black [...]
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing through social media channels drives organic links and search engine rank. Companies that master the art of social media content marketing benefit from increased site traffic, improved conversion rates and greater web marketing ROI. [...]
The common website is a top marketing tool of businesses everywhere. Regardless of the size of your business or the industry you are in, a successful website is often a key contributor to growth and profits. The primary driver of success for websites is onsite content. High quality content can set you apart from the [...]
Once you’ve made a name for yourself on Twitter, you can easily promote your brand, product, service, blog, or business to thousands of people a day. It’s getting there that is the hard part. Here are six easy tips to help you boost your Twitter traffic and attract more followers. 1. Write interesting tweets. The [...]
