Whether you’re just starting to consider driving traffic using pay-per-click or you’ve been involved in PPC for several years but still want to save money, taking a closer look at the payment models available can help you decide which works best for your specific needs.
Every payment model has its own pros and cons, and knowing the differences can help you figure out how to plan your budget and plan your success accordingly.
Let’s take a closer look at the different options available to help you make a more informed decision about your advertising.
With all of the buzz floating around regarding Google’s algorithm updates and the huge number of sites getting penalized, many webmasters, SEO’s, and marketers are concerned that their website could be next on Google’s hit list.
Yes, trying to decipher which SEO strategies are worth implementing and which should be avoided with a 10-foot pole can sometimes be challenging, but if you're performing SEO correctly by abiding by Google’s Webmaster Guidelines and only performing honest white-hat SEO strategies, there's no need to worry about any future Google updates.
I’m sure you’ve seen them somewhere around the web.
Whether it’s the one used by Dropbox to fuel their growth from 0 to 100 million users, or any of the other thousands of videos used around the internet to explain SaaS companies and digital products.
But what you may not know is how effective they are and what makes them so effective.
It’s a well-known fact that the click through rate (CTR) for PPC ads is a big factor when it comes to quality score optimization because CTR is a key measurement Google uses to evaluate the continuity between keywords and ads. Basically, it speaks to how many people are actually listening to your offer versus how many are totally ignoring you.
As marketers, we want to do our best to grab people’s attention, not to mention the fact that Google incentivizes advertisers to improve CTR by providing a lower cost-per-click and better ad position when you have a good CTR.
We recently had the pleasure of interviewing Eddie Lichstein, an entrepreneur, investor, and eCommerce consultant. He's a co-founder of Cycleplicity and a managing partner at Rejoiner. We spent the call talking about PPC for eCommerce and specifically how to avoid cannibalization between different types of marketing campaigns.
Using competitive intelligence technology for keyword research, competitor analysis, and daily monitoring is a huge time saver because manually attempting to evaluate competitors, monitor keywords, and keep up with ads can be very time consuming. Competitive PPC intelligence tools save you time, but sometimes they leave you wondering, "How accurate is the data?"
Here's the answer.
So you have a free trial, and you're probably thinking—why wouldn’t people sign up, it's free?
Well, just because something is free doesn’t mean people are going to take their time to sign up. Even free ebooks, courses, and other freebies need to be optimized in order to get more people to subscribe or download. People won't sign up simply because something is free. It needs to be enticing and something they're interested in.
The same holds true for free trials.
Geico has one of my favorite advertising campaigns of all time. It's not super slick or fancy, but it really gets the job done.
15 minutes can save you 15% or more on car insurance.
Ever heard that line before? I'm sure you have. It's a line we've all been listening to for at least 10 years or more.
But not only does Geico have a great and specific value proposition that they successfully repeat over and over again, but they also are quite savvy when it comes to PPC advertising and follow some of the most important best practices.
The five second test.
What is it you ask? It’s a test where a visitor takes a really quick look at your site for only five seconds, and then answers an important question: "Are you able to tell what the site is about and what it has to offer?"
In a real-world scenario, visitors will attempt to figure what your site is about and what you have to offer before they decide whether or not they'll stick or bounce.
According to the International Business Times, Facebook’s stock price rose more than 30 percent in the last six months on quarterly revenue of $3.12 billion.
The revenue increase is largely due to user growth and mobile ads, but can at least partly be attributed to the success online advertisers are having with Facebook ad campaigns. And one of the top performing campaigns that typically yields the lowest cost per acquisition is Facebook’s retargeting feature.
In this post, we're going to provide reasons why it's critical to incorporate Facebook retargeting into your online marketing strategy for 2015.