I’ll be the first to admit AdWords can be frustrating. REALLY frustrating.
And with all the new features, settings and updates Google’s constantly rolling out, it ain’t getting any easier!
Yet, time and time again, I see AdWords advertisers making the same fairly basic mistakes in their campaigns that totally sabotage their efforts.
It’s a shame too because a lot of advertisers who could be very successful with AdWords give up because they think AdWords doesn’t work. And instead of raking in the dough while singing AdWords’ praises, they end up blowing a lot of money while cursing its failures.
When most companies start building an Adwords account, they proceed in an intuitive fashion by doing the obvious, but in the process, they ignore thousands of highly profitable keywords, leaving them sitting unused like gold nuggets covered in mud.
Even if they know the risk of overusing broad match keywords without a tailored negative keyword list, they'll still proceed with broad match terms for the products and services that are for sale on the site.
With so many do-it-yourself PPC blogs and resources out there on the web, it’s easy to be overwhelmed and even worse, paralyzed, by all the ideas you “should” be using.
Some people say that the more time you spend inside your PPC account, the better. If that were true, then something like “going-through-the-motions” or “changing bids” would be a clear cut winner to explain why your competitors are doing better than you.
They simply spend more time than you do.
But luckily, we know that to not be true.
In this interview, we talk with Jason Amunwa of Digital Telepathy about the process they've come up with for building digital products that people want and use.
Not only is Jason a really great guy, but he's also the Director of Prouducts for Digital Telepathy and has helped to build and grow SlideDeck, HelloBar, Flare, and Filament.
Here at iSpionage we've collected and ranked over 100 million ad copy variations, 88 million keywords, and over 45 million websites over the past six years.
After working with thousands of advertisers, we decided to publish a SlideShare presentation with the top 10 mistakes advertisers make and how to fix them.
Did you know that small businesses can easily waste as much as 25% of their PPC (pay-per-click) budgets? That’s an awful lot of money being flushed away with nothing to show for it.
The good news is you don’t have to sit, bleary-eyed in front of your computer trying to micromanage every single keyword or bid. By paying attention to these seven leaky holes and taking some proactive steps in managing your PPC account and its features, you can trim a lot of the waste.
Imagine you’re dropped from a plane and land on a foreign island with foreign people.
The first objective is simply to stay alive. To survive.
After that? Maybe you want to get the people on the island to trust you. You learn their language and do your best to respect their culture.
If you play your cards right, you begin to fit in and get comfortable. But you never want to get too comfortable. One slip up might have you in big trouble, and the last thing you want is to be a castaway.
A savvy business takes a careful approach into social media waters. Craft your strategy in just the right way, and you can end up with a legion of believers following your every move and promoting your products and services to others. Mess up, and...well…they don’t call them deadly sins for nothing.
A beautifully designed website can create a professional experience that puts you far above your competition because your website design is the foundation of how your business is perceived online.
Many businesses along with their web designers put a great deal of focus on how they can best utilize the space they're given to maximize their marketing message and to increase visitor engagement in order to pull prospects deeper into their website.
I mean it seems to make sense, right? Why wouldn’t you make the most of the space you have available and why wouldn’t you attempt to get visitors to engage deeper with your site?
Well, because sometimes commonly used design principles can actually be killing your conversions.
When it comes to conversion rate optimization, you may feel like you’ve got the basics nailed down. You’ve got your landing pages set up, and your offer is irresistible. You’ve got an unbeatable USP, and you feel like nothing can stop you.
You’ve even honed in on precisely what your customers want and have tailored your pages to match their language by having them describe what your product does and how it works, rather than filling your site with corporate tech-speak and buzzwords.
When you’re cooking dinner and everything is simmering away perfectly, do you walk away and leave it to cook indefinitely, or do you check on it periodically, to make sure nothing is boiling over, sticking to the bottom of the pot, or charring and burning?
It’s common sense to regularly check, stir, turn temperatures up or down, and so on—even when everything is cooking exactly as it’s supposed to.
The same applies to PPC campaign management. Even when all metrics are going well, regular monitoring is essential in order to maintain success and smooth operation.